My $100M Leads Affiliate Marketing Guide

My $100M Leads Affiliate Marketing Guide

Want my books for free? Go here: https://www.acquisition.com/audiobooks
The easiest business I can help you start (free trial): https://www.skool.com/games

If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

50 Comments

  1. @TT_Infinite on March 6, 2025 at 3:23 pm

    I am among the people who very rarely share my thoughts on social media. So I am highly grateful to Alex. He provides so much value in his videos. I would love to be able to gather all these learnings into daily activities. Thanks Alex.

  2. @mv9983 on March 6, 2025 at 3:25 pm

    Why isn’t the book shipped to Mexico?

  3. @simonhuber6859 on March 6, 2025 at 3:26 pm

    Is this in the Book as well?

  4. @ethandowie3907 on March 6, 2025 at 3:26 pm

    I honestly just wanna take a day and watch back this entire channel

  5. @DisruptorDigest on March 6, 2025 at 3:27 pm

    The insights you share always feel like a masterclass in business and marketing. Can’t wait to dive into your book!

  6. @henryslab on March 6, 2025 at 3:27 pm

    Just saw this but what a great strategy. Will be implementing.

  7. @hkepanijr on March 6, 2025 at 3:27 pm

    WTS Whis per Tease Shout genius Alex!

  8. @GetGoobedOn on March 6, 2025 at 3:29 pm

    Wow you really have a open mind about business opportunities.

  9. @mr.random8447 on March 6, 2025 at 3:31 pm

    “I have nothing to sell you”

    I don’t mind people selling stuff. But the whole statement above has to go.

  10. @Baqsam on March 6, 2025 at 3:32 pm

    Thanks for no loud hip-hop beat

  11. @coachtanishamarie on March 6, 2025 at 3:33 pm

    Love Alex he gives so much free Training it’s insane

  12. @Rockstar-vp4zc on March 6, 2025 at 3:35 pm

    Here’s a question

    We as iranian can’t buy this book

    What should we do??

  13. @catstickler on March 6, 2025 at 3:36 pm

    I used to write launch copy for clients and focused on email marketing. When I audited their previous launches, one of THE BIGGEST mistakes I saw was that leading up to the launch and during the launch (so in this case, for "during launch," I’m talking about the shout stage in Alex’s example when the offer is public and the link is live) is they would ONLY send emails about the offer.

    (Meanwhile, their free opt-in is still bringing in new leads, who now are only getting sent 5+ emails a day about an offer they have zero context about.)

    It’s something a lot of people (even launch copywriters) do because they’re so focused on The Launch that they forget about the subscriber’s journey. And they made sales, sure, but it probably wasn’t as many as they could’ve made.

    I always go really heavy on value, so I suggested it to a client, who basically handed over her entire email marketing to me to handle, and I tested out what it’d look like to still deliver high-quality value WHILE ALSO promoting the launch. (Not just your typical "let’s handle objections" email, but actual, educational value that wasn’t specifically about the offer.) She sold more than any of my other clients before, and I suspect it’s simply because I kept up the value content to still be of service to her audience.

    Now that I’m doing my own digital product (membership community) and launching in exactly 3 months, I’m going to test out the whisper-tease-shout method while still going hard with value to see the full framework in action.

    I’ll report back here on 11/11 to share the results!

  14. @-LightSmit on March 6, 2025 at 3:39 pm

    The thumbnail is hilarious 😂

  15. @duongdangvinhphuc89 on March 6, 2025 at 3:40 pm

    Chào mọi người! Tôi vừa xem xong toàn bộ video này và tôi thật sự rất thích nó. Video đã mang lại cho tôi một bài học quan trọng về cách sử dụng affiliate marketing để thúc đẩy doanh số bán hàng và tạo ra một sự kiện ra mắt sách rất ấn tượng.

    Bài học quan trọng tôi đã rút ra từ video này là về việc tạo sự kích thích và thu hút qua việc cung cấp giá trị cho cả đối tác liên kết (Affiliates) và khách hàng. Việc kết hợp giữa việc cung cấp giá trị và tạo ra một sự kiện ra mắt độc đáo là một ý tưởng tuyệt vời để thúc đẩy sự quan tâm và tạo ra sự mong đợi từ cả hai phía. Tôi cũng thích cách bạn thiết lập các phần thưởng và kích thích các đối tác liên kết để tham gia và cùng nhau chạy đua trong việc quảng cáo sản phẩm.

    Cuối cùng, tôi muốn bày tỏ lòng biết ơn sâu sắc vì bạn đã chia sẻ thông tin hữu ích và chi tiết về cách thực hiện chiến dịch tiếp thị liên kết một cách hiệu quả. Cảm ơn bạn đã tạo ra video này và chia sẻ kiến thức của bạn với mọi người. Chúc bạn thành công với cuốn sách "100 Million Dollar Leads" của bạn!

  16. @simonhuber6859 on March 6, 2025 at 3:43 pm

    I missed you just standing in front of your whiteboard explaining certain matters. Love it!

  17. @Da_Chicago-chicken on March 6, 2025 at 3:43 pm

    From the guy who “Wasn’t here to sell me anything.” I’m not mad, just disappointed

  18. @adeshinostanleyademola869 on March 6, 2025 at 3:44 pm

    Hi everyone, please what ideas do you have about creating a lead magnet for a business owner who sews wedding dresses, and what could be the other ways, aside from referrals, to get leads.

    Note: This business currently has clients but I want to help the owner double the price of her service and get clients who can pay more without altering what they already do.

    Hopefully, if my approach makes the bank, then they can willingly switch models

    Anyone, please. All ideas are welcome.

    Thanks

  19. @royv.d.v4477 on March 6, 2025 at 3:44 pm

    Thank you so much Alex, I release a Brand new product in about 2/3 months and this information was really valuable.

  20. @AlexHormozi on March 6, 2025 at 3:46 pm

    Sign up as an an affiliate and win exclusive goodies by telling your friends: https://acquisition.com/affiliate

    Register to attend the event: https://acquisition.com/leads

  21. @aanchaallllllll on March 6, 2025 at 3:47 pm

    0:00: 📚 The speaker discusses their strategy for promoting their book through affiliate marketing and holding a virtual book launch event.
    3:08: 💼 Using affiliate strategies to gain new customers and build relationships with businesses.
    6:23: 👥 The speaker discusses the importance of aligning incentives with affiliates and their audiences in order to maximize outcomes.
    9:33: 📢 The key to effective promotion is to build anticipation through whispering, teasing, and shouting.
    12:41: 💡 Providing value before asking for something is crucial in marketing and advertising.
    16:07: 💼 The speaker discusses the mechanics of getting affiliates for their book.
    18:59: ✉ Running marketing campaigns to customers and affiliates to promote an event, with two emails a week containing content and updates.
    22:13: ✨ The importance of hiring mission-driven affiliates and providing value to them and their audience.
    24:56: 💰 The speaker discusses the pressure to overdeliver and make tweaks in promoting the book, with the potential for huge outcomes.
    Recap by Tammy AI

  22. @zachtaylorrealestate on March 6, 2025 at 3:48 pm

    Who here is going to get more than one copy of the book 100M Leads? 😎

  23. @lashtribe on March 6, 2025 at 3:52 pm

    So SMART!

  24. @writelearnandearnwithkim on March 6, 2025 at 3:53 pm

    This was incredibly helpful. Thank you so much.🙂

  25. @mavbcn1790 on March 6, 2025 at 3:55 pm

    Hi Alex,
    Your books and videos are really great!
    I wonder when your $100M Leads will be in Spanish
    thanks so much
    best

  26. @coachtanishamarie on March 6, 2025 at 3:55 pm

    He is never selling a thing but sells everything 😂genius 😮

  27. @MarkSchindler on March 6, 2025 at 3:56 pm

    Just purchased your book. Will take a few weeks to get to me in Japan, but looking forward to the read. Still trying to figure out what direction to take my life after my military career ends in the next 6-12 months.

  28. @homesbycusi on March 6, 2025 at 3:59 pm

    Awesome 👏🏻

  29. @cremls on March 6, 2025 at 3:59 pm

    This is an excellent on creating a affiliate program for my product and service website. TY

  30. @medicine_box on March 6, 2025 at 4:00 pm

    The friend with cool shoes explanation is spot on-receiving good will to be associated with you for the recommendation.

  31. @KazzyOfficial on March 6, 2025 at 4:00 pm

    Bro became the best business teacher in the world and it’s not even close

  32. @geode_rocks on March 6, 2025 at 4:00 pm

    Please put on more cloths. Your armpit and chest hair is distracting me. I don’t want to be thinking about your body hair when I just want the info you have to share.

  33. @marcin.rafalowicz on March 6, 2025 at 4:02 pm

    Great video, but please take a foot of the gas and add some breathing room. Cuts are so frequent that you need a line of white powder to keep up with what Alex is saying. 😆 Stoked about the book. See you on the 19th!

  34. @lucasnikodemus8813 on March 6, 2025 at 4:04 pm

    When is it coming to Audible?? I have waited since the last one!!

  35. @KimBlackmon on March 6, 2025 at 4:05 pm

    I just bought both of your books , Cant wait to read them… Thank You

  36. @algernona-seymour4551 on March 6, 2025 at 4:05 pm

    I just noticed the title changed and made me click it this time

  37. @tajnehal on March 6, 2025 at 4:07 pm

    See you at the event Alex and looking forward to having coffee ☕️ 😊

  38. @EricHanefi on March 6, 2025 at 4:07 pm

    Genius.

  39. @GettingNegative on March 6, 2025 at 4:08 pm

    If there’s anyone who wins one of the top 10 prizes that’s a media company, can I do some work for your business to get in on that zoom meeting please? Happy to negotiate the terms, I’m mainly a film photographer.

  40. @ambition112 on March 6, 2025 at 4:12 pm

    0:00: 📚 The speaker discusses their strategy for promoting their book through affiliate marketing and holding a virtual book launch event.
    3:08: 💼 Using affiliate strategies to gain new customers and build relationships with businesses.
    6:23: 👥 The speaker discusses the importance of aligning incentives with affiliates and their audiences in order to maximize outcomes.
    9:33: 📢 The key to effective promotion is to build anticipation through whispering, teasing, and shouting.
    12:41: 💡 Providing value before asking for something is crucial in marketing and advertising.
    16:07: 💼 The speaker discusses the mechanics of getting affiliates for their book.
    18:59: ✉ Running marketing campaigns to customers and affiliates to promote an event, with two emails a week containing content and updates.
    22:13: ✨ The importance of hiring mission-driven affiliates and providing value to them and their audience.
    24:56: 💰 The speaker discusses the pressure to overdeliver and make tweaks in promoting the book, with the potential for huge outcomes.
    Recap by Tammy AI

  41. @martinmenesestv on March 6, 2025 at 4:12 pm

    Your approach is a little different of what I’ve experienced, there’s a famous course called Product Launch Formula where Jeff Walker show you his method to affiliate promotion. You’re method makes a lot of sense for me and also is complaint with the values you talk across your videos. Thanks a lot for sharing!

  42. @ScaryHoursPodcast on March 6, 2025 at 4:15 pm

    This video is gold

  43. @Mo-bc6bw on March 6, 2025 at 4:15 pm

    I see Andrew Tate played a good influence on your marketing campaign 🫡

  44. @emotionalselfdefense4694 on March 6, 2025 at 4:15 pm

    You broke the internet Alex I can’t log on to the event. I’m so bummed

  45. @Ryan.Verity on March 6, 2025 at 4:15 pm

    prefer the orignalal title : I Convinced 10,000 People To Promote My Book For Me (For Free)

  46. @Zainaboutiqalpy on March 6, 2025 at 4:17 pm

    Off topic alex looks exactly like yash (rocky bhai)

  47. @Runeing on March 6, 2025 at 4:17 pm

    I believe you ended up with around 23k affiliates. 🔥 you are insane.

  48. @parkerssafes on March 6, 2025 at 4:20 pm

    He seems like a likable guy, and yet someone keeps breaking his nose.

  49. @themagicpancakes on March 6, 2025 at 4:21 pm

    Watching for the 3rd time. This video has more value than most seem to realize for FREE!

  50. @merlin_ai on March 6, 2025 at 4:21 pm

    00:04 Promoting a book through a virtual launch event with affiliate marketing

    03:30 Use affiliate strategy to offer incentives and gain trust with audiences.

    07:01 Aligning incentives is crucial in affiliate marketing

    10:27 Building anticipation and curiosity is crucial for successful book launches.

    14:03 Well-designed advertisements provide value and let people know about your stuff.

    17:21 Simplifying the affiliate sign-up process can increase the number of people promoting your stuff.

    20:34 Send two emails a week

    23:20 Affiliate marketing is a win-win-win strategy for generating traffic and sales.

    Crafted by Merlin AI.

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